• Category
    تطويري
  • Presence
    SAR
  • online
    1454.75 SAR

Electronic marketing basics

Qualification on how to market products, services, and information in the most effective ways through the Internet. Teaching the arts, concepts, and skills of e-marketing in an interesting applied training format as a basic step towards e-marketing profe

Details

The general objective of the training program
Qualification on how to market products, services, and information in the most effective ways through the Internet.
Teaching the arts, concepts, and skills of e-marketing in an interesting applied training format as a basic step towards e-marketing professionalism.

Detailed objectives of the training program
• Conduct marketing audit and analysis to conduct a better study of the macro and micro environments
• Integrating best practices, tools and models to implement an effective marketing and sales management system
• Determine the marketing framework for a business
• Develop strategies, initiatives and programs to build and maintain competitive advantage in the market
• Apply planning and implement modern marketing strategies to enhance organizational results

Training program topics
Electronic marketing concept
 Introduction and definition
 Marketing planning
 Marketing audits
 Macro and micro environment analysis
 Marketing communications
 Marketing research
Marketing concepts
 Definition of marketing management
 Development of the marketing concept
 The relationship between marketing and sales
 Marketing objectives
 Developing the marketing mix for products and services
 Marketing mix
 Managing marketing efforts
 Using the four elements of the marketing mix model
Audit, plan and understand the marketing environment
 Various marketing analysis tools:
 “PEDSTLE” analysis
 Five Competitive Forces Model (Michael Porter)
 SWOT analysis
 Strategy development approach: Customer Analysis “TOWS”
 Competitive analysis
 Customer analysis
 Marketing planning
Market segmentation, targeting and market positioning
 Definition of market segmentation
 Foundations of market segmentation (B2C)
 Foundations of market segmentation (B2B)
 Criteria for successful market segmentation
 Market targeting process
 Market concentration
 Foundations of positioning
 Market segmentation, targeting and positioning steps
Communication and marketing campaigns
 Elements of the communication process
 Steps for preparing an advertising campaign
 Promotional objectives and tasks
 “AIDA” concept
 Preparing the advertising budget
 Creativity in making promotional decisions
 Common advertising effects
 Implementing the promotional message
 Pros and cons of different types of media
 Considerations for choosing appropriate advertising media
 Media schedules
 Evaluation of promotional campaigns
Product life cycle (PLC): a strategic approach
 Product life cycle concept
 Marketing strategies for the product life cycle
 Promotional mix and marketing objectives
 Characteristics of the elements of the promotional mix
 Promotional mix strategies during the product life cycle
 Push and pull strategies
Marketing research
 Definition of marketing research
 Marketing research process
 Primary and secondary data
 Design questionnaires
 Types of survey research

Course information

  • Course start date : 2023-04-22
  • Duration : 2.5
  • Hours: 25
  • Number of seats: 500
  • studying days : from الأحد to الخميس
  • Study time : 19:00 - 22:00
  • Training period: مسائي
  • training type: اونلاين

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