• Category
    تطويري
  • Presence
    SAR
  • online
    1454.75 SAR

E-commerce basics

Introducing the importance of e-commerce as one of the sales channels and various e-commerce tools. In addition to explaining the most important platforms for e-commerce in Saudi Arabia and government requirements. Enabling participants to prepare a simp

Details

The general objective of the training program
Introducing the importance of e-commerce as one of the sales channels and various e-commerce tools. In addition to explaining the most important platforms for e-commerce in Saudi Arabia and government requirements.
Enabling participants to prepare a simplified feasibility study for the online store for the purpose of pricing and also prepare and analyze digital marketing campaigns.

Detailed objectives of the training program
How can you start a career in the field of e-commerce professionally, as you will also learn how to understand and become familiar with the basics of what is called marketing automation.
How to plan, build, and manage an e-commerce platform professionally. You'll also learn everything you need to know to be considered a certified and qualified e-commerce professional.
Everything you will need to know to have the opportunity to choose from multiple fields of work. You will also learn what guarantees you the opportunity to obtain a better income due to the profits it will provide to companies or clients.
Enabling the retail sector to enter the world of electronic retail in an easy and professional manner.
- Understanding e-commerce terms and types
- Identifying the most important platforms for e-commerce in Saudi Arabia
- Acquire the skill of studying the market and identifying the target segment
- Designing the marketing mix and product mix
- Preparing a feasibility study for the online store
- Formulating marketing objectives
- Learn about methods of analyzing campaign performance
Training program topics
E-commerce concept
• Introduction and definition of e-commerce
• The difference between electronic and traditional commerce
• Study the market and determine the target segment
• Design the marketing mix and product mix
• Measuring customer service in e-commerce
• (Pricing)
• The concept of pricing in e-commerce
• Pricing in e-commerce and traditional commerce
• Pricing targets
• Pricing strategies
Marketing campaigns counter
• introduction
• Preparing a feasibility study for the online store
• Preparing the project plan
• Analyze the current situation
• Setting the marketing budget
• Formulating marketing objectives
• Drawing up marketing initiatives
• Drawing performance indicators
• Analyze campaign performance
E-Commerce
• It includes the following subtopics:
• the introduction
• The global landscape and the e-commerce business system
• Risks and security considerations
• Building an e-commerce platform and managing the relationship with customers
• Planning to acquire and convert customers 1
• Planning to acquire and convert customers 2
• Performance monitoring
• Managing the operating process
• Direct shipping and outsourcing
Marketing automation
• Introduction and definition
• Payment systems and management of continuous changes 1
• Managing continuous changes 2
• Managing continuous changes 3
• Marketing automation and demand creation
• Strategy and purchasing cycle management
• Signs that your company is ready for marketing automation
• Planning to manage sales opportunities 1
• Planning to manage sales opportunities 2
• Coordination between marketing and sales
Types of e-commerce
• Analysis and measurement standards
• E-commerce pitches
• Supply chain introduction to e-commerce
• Supply of products
• the offer
• Marketing
• Electronic payment
• Storage and processing
• Delivery
• customers service

Course information

  • Course start date : 2023-04-22
  • Duration : 2.5
  • Hours: 25
  • Number of seats: 500
  • studying days : from الأحد to الخميس
  • Study time : 19:00 - 22:00
  • Training period: مسائي
  • training type: اونلاين

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